Best Email Marketing Software 2026

The Verdict: Mailchimp is the most well-known email marketing platform in the world, and for many small businesses, it's the first (and only) email tool they'll ever use. The free plan, brand recognition, and ease of use make it an easy first choice.

For basic email marketing — newsletters, announcements, simple automations — Mailchimp is perfectly adequate. The template library is extensive, the drag-and-drop editor works well, and integrations with virtually every other business tool exist.

But Mailchimp has been trying to be more than email for years, adding websites, social media management, CRM, and more. This feature sprawl has made the platform feel bloated, and pricing has become increasingly confusing and expensive as you grow past the free tier.