How Web Design

Best Landing Page Builders in 2026

Updated February 2026•7 Builders Tested

Landing pages have one job: convert visitors into customers, subscribers, or leads. I've built hundreds of landing pages, and the builder you use matters less than the copy and design. That said, some platforms are purpose-built for conversions — and they make a real difference.

Editor's Choice
#1
U

Unbounce

★4.7/ 5

The leader in landing pages.

Best For:landing pagesmarketingppc
4.7/ 5
Starting at
$99/mo
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#2
I

Instapage

★4.6/ 5

The most advanced landing page platform.

Best For:landing pagesmarketingteams
4.6/ 5
Starting at
$199/mo
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#3
L

Leadpages

★4.5/ 5

Turn clicks into customers.

Best For:landing pageslead gensmall business
4.5/ 5
Starting at
$49/mo
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#4
C

ClickFunnels

★4.4/ 5

Build sales funnels fast.

Best For:landing pagessales funnelsmarketing
4.4/ 5
Starting at
$127/mo
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#5
S

Swipe Pages

★4.7/ 5

High converting mobile landing pages.

Best For:landing pagesmobileaffiliates
4.7/ 5
Starting at
$29/mo
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#6
C

Carrd

★4.8/ 5

Simple, free, fully responsive one-page sites.

Best For:landing pagespersonal profileslink in-bio
4.8/ 5
Starting at
$9/mo
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#7
F

Framer

★4.6/ 5

Design and publish your dream site.

Best For:designerslanding pagesportfolios
4.6/ 5
Starting at
$5/mo
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Head-to-Head Comparison

FeatureUnbounceInstapage
Starting PriceFrom $16From $23
Editor Rating★ 4.8/5★ 4.7/5
Best ForBeginner FriendlyIntermediate
Support24/7 Phone & ChatEmail Only
Money Back Guarantee✓ 14 Days✓ 30 Days

Comparing our top picks: Unbounce vs Instapage

How to Choose a Landing Page Builder

A landing page is not a website. It's a single, focused page designed to get one specific action — a signup, a purchase, a download. The right builder gives you conversion-optimized templates, A/B testing, and fast load times.

Key Features for Landing Pages

  • Conversion-Optimized Templates: Look for layouts designed around a single CTA (call-to-action). Templates with testimonials, pricing sections, and email capture forms built in save hours of work.
  • A/B Testing: This lets you test two versions of your page to see which converts better. Even small changes (headline, button color, social proof placement) can improve conversions by 20-30%.
  • Page Speed: Landing pages need to load in under 3 seconds. Every additional second costs you ~7% conversions. Platforms like Carrd and Unbounce generate lightweight, fast-loading pages.
  • Form and Email Integration: Your landing page needs to connect to your email list (Mailchimp, ConvertKit, etc.) or CRM. Make sure the builder supports your tools.
  • Custom Domains: For paid ad campaigns, you want landing pages on your own domain — it builds trust and improves quality scores.

    • Dedicated Builders vs. General Builders

  • Dedicated landing page builders (Unbounce, Leadpages, Instapage) are purpose-built for conversion. They have A/B testing, analytics, and popups built in. They cost more ($30-100/month) but pay for themselves if you're running paid traffic.
  • General builders (Carrd, Wix, Squarespace) can make beautiful landing pages at a fraction of the cost. Carrd is particularly good — you can build a sleek landing page for $19/year.

    • Our Recommendations

  • Best for Paid Campaigns: Unbounce — A/B testing, smart traffic routing, and the highest converting templates.
  • Best Budget Option: Carrd — Beautiful single-page sites for $19/year. Can't beat the value.
  • Best All-in-One: Wix — If you want a landing page plus a full website, Wix handles both.
  • Best for Marketers: Leadpages — Built for lead generation with pop-ups, alert bars, and unlimited landing pages.

    • How to Build a Landing Page (Step by Step)

    A high-converting landing page follows a formula. Here's the step-by-step process.

    Step 1: Define Your One Goal

    Before you open any builder, answer this: what's the ONE action you want visitors to take? Sign up for your newsletter? Buy your product? Book a call? Every element on the page should point toward this single action.

    Step 2: Choose Your Builder

    For a quick, beautiful landing page, Carrd is unbeatable at $19/year. For serious marketing with A/B testing, go with Unbounce or Leadpages. For a landing page that's part of a bigger website, use Wix or Squarespace.

    Step 3: Write Your Copy (Before You Design)

    The copy matters more than the design. Follow this structure:

  • Headline: One clear sentence about the benefit. Not what you sell — what they GET.
  • Subheadline: Add specificity. Numbers, timeframes, proof.
  • 3-4 Bullet Points: Key benefits or features — keep each under 10 words.
  • Social Proof: Testimonials, customer logos, review counts, "Used by 10,000+ teams."
  • CTA Button: Action-oriented text. "Get Started Free" beats "Submit." "Start My Free Trial" beats "Sign Up."

    • Step 4: Design for Conversion

  • Use one primary color for your CTA button — make it stand out
  • Remove navigation menus — don't give people an escape route
  • Keep the page short unless you're selling something expensive
  • Add trust signals near the CTA: security badges, money-back guarantee, privacy note

    • Step 5: Connect Your Form and Publish

    Link your email capture form to your email marketing tool (Mailchimp, ConvertKit, etc.). Set up a thank-you page or redirect. Test the entire flow yourself — submit the form, check your email list, verify the confirmation. Then go live.

    After launching, monitor your conversion rate. Anything above 5% is decent, 10%+ is excellent.

    What's the difference between a landing page and a website?
    A website has multiple pages and navigation. A landing page is a single, focused page with one goal — get the visitor to take a specific action (sign up, buy, download). Landing pages remove distractions to maximize conversions.
    How much does a landing page cost to build?
    From $0 to $100/month. Carrd lets you build beautiful landing pages for $19/year. Dedicated platforms like Unbounce start at $74/month but include A/B testing and advanced analytics. Wix and Squarespace can create landing pages as part of their standard plans ($16-33/month).
    What makes a landing page convert well?
    A clear headline, one strong call-to-action, social proof (testimonials or numbers), a fast load time, and zero distractions. Remove navigation menus and keep the visitor focused on one action.
    Do I need a landing page builder or can I use my website builder?
    If you're running paid ads and need A/B testing, a dedicated tool like Unbounce is worth it. For everything else — email signups, product launches, event pages — your regular website builder works fine.

    Methodology: We selected these builders based on over 100 hours of testing specifically for landing pages. Our rankings consider ease of use, pricing, feature set, and customer support quality.