Best Web Analytics Tools 2026
Updated February 2026•2 Tools Reviewed
Insights to help you grow your traffic.
Editor's Choice
#1
G
Google analytics
★4.5/ 5
4.5/ 5
#2
P
Plausible
★4.5/ 5
4.5/ 5
Head-to-Head Comparison
| Feature | Google analytics | Plausible |
|---|---|---|
| Starting Price | From $16 | From $23 |
| Editor Rating | ★ 4.8/5 | ★ 4.7/5 |
| Best For | Beginner Friendly | Intermediate |
| Support | 24/7 Phone & Chat | Email Only |
| Money Back Guarantee | ✓ 14 Days | ✓ 30 Days |
Methodology: We selected these tools based on extensive testing for analytics tools. Our rankings consider ease of use, pricing, feature set, and value.