Wix Review 2026
The leader in website creation.
The Verdict
Wix is the most feature-rich website builder on the market, and it earns that reputation. After testing it extensively across dozens of client projects, I can say it offers unmatched creative freedom with its true drag-and-drop editor — you can place any element anywhere on the page, which no other beginner builder allows.
That said, Wix's flexibility is a double-edged sword. The sheer number of options can overwhelm beginners, and sites built without discipline can end up looking messy. Performance has improved dramatically in recent years with Wix's move to a new rendering engine, but mobile load times still lag behind Squarespace and Webflow.
The Wix App Market is its secret weapon. With 500+ integrations — from booking systems to restaurant menus to membership sites — you can build almost any type of website without writing a single line of code. For small businesses that need versatility, Wix remains the top choice.
✓Pros
- +Massive template library
- +True drag-and-drop freedom
- +Huge app market
✕Cons
- −Can't switch templates later
- −Slower load speeds on mobile
- −Overwhelming features
Pricing & Plans
| Plan | Price | Key Features |
|---|---|---|
| Free | Free | Assigned URL · Wix ads |
| Light | $16/month | Custom domain · No ads · 2GB storage |
| Core | $27/month | Basic ecommerce · 50GB storage |
| Business | $32/month | Advanced ecommerce · 100GB storage |
Who Should Use Wix
- →Small business owners who need a versatile, all-in-one platform with booking, ecommerce, and marketing tools built in.
- →Creative professionals who want complete design freedom without coding — Wix's unstructured editor lets you place anything anywhere.
- →Beginners who want to start with a free plan and upgrade as their business grows, without switching platforms.
- →Restaurant owners, fitness studios, and service businesses that benefit from Wix's industry-specific templates and apps.
Who Should NOT Use Wix
- ✕Developers or agencies who need clean, exportable code — Wix generates proprietary code you can't take with you.
- ✕Performance-obsessed users building content-heavy sites — while improving, Wix still isn't the fastest builder on mobile.
- ✕Anyone who might want to completely redesign their site later — Wix doesn't let you switch templates after launch.
What to Consider
- ●Once you choose a template, you're locked in. You can customize it extensively, but you can't swap to a different template without rebuilding.
- ●The free plan displays Wix ads and uses a Wix subdomain — fine for testing, but not for a real business.
- ●Pricing jumps significantly between the Light ($16/mo) and Core ($27/mo) plans. Most businesses will need Core or higher for ecommerce.
- ●Wix's AI website builder can generate a decent starting point, but you'll still need to customize it heavily for a professional result.
Conclusion
Wix is the Swiss Army knife of website builders. It won't produce the cleanest code or the fastest load times, but it will let you build virtually any type of website without touching code. For most small businesses, that trade-off is well worth it.
If design freedom and feature breadth matter more than raw performance, Wix is the builder to beat. Start with the free plan to test it out, then upgrade to Light or Core when you're ready to connect a custom domain.
Try Wix →Frequently Asked Questions
Is Wix really free?
Is Wix good for SEO?
At a Glance
- Free Plan
- Yes
- Skill Level
- Beginner
- Best For
- small businessportfoliosbeginnersrestaurants