ClickFunnels Review 2026
Build sales funnels fast.
The Verdict
ClickFunnels is the original sales funnel builder, designed specifically for entrepreneurs selling courses, coaching, and digital products. It's less about building websites and more about building conversion paths — sequences of pages that guide visitors from awareness to purchase.
The platform includes landing pages, sales pages, order forms, upsells, downsells, and membership areas — all connected in a visual funnel builder. For info-product businesses, this end-to-end approach is genuinely efficient.
However, ClickFunnels has a polarizing reputation. The marketing is aggressive, the community can feel cult-like, and the platform is expensive ($147/mo). The pages also tend to look like, well, ClickFunnels pages — a distinct aesthetic that some find dated.
✓Pros
- +Cult-like community
- +Focus on sales
- +All-in-one marketing
✕Cons
- −Expensive
- −Templates look 'markety'
- −Editor can be buggy
Pricing & Plans
| Plan | Price | Key Features |
|---|---|---|
| Basic | $127/month | 20 funnels · 1 website |
Who Should Use ClickFunnels
- →Course creators, coaches, and consultants selling digital products who need complete sales funnels.
- →Info-product entrepreneurs who need landing pages, order forms, upsells, and delivery in one platform.
- →Marketers who think in funnels rather than websites — awareness → interest → decision → action.
- →Anyone already in the ClickFunnels ecosystem who has found success with the methodology.
Who Should NOT Use ClickFunnels
- ✕Businesses that need a traditional website — ClickFunnels pages look like funnels, not websites.
- ✕Ecommerce businesses with physical products and inventory — Shopify is a far better choice.
- ✕Anyone on a tight budget — $147/mo is steep, especially for unproven business ideas.
What to Consider
- ●The Basic plan ($147/mo) limits you to 1 website, 20 funnels, and 1 user. The Pro plan ($197/mo) is needed for more.
- ●ClickFunnels pages have a distinctive look that can feel template-heavy and salesy.
- ●The platform includes email marketing, but dedicated tools like ConvertKit or beehiiv are more capable.
- ●ClickFunnels 2.0 was a major rewrite — it's more capable but the learning curve increased.
Conclusion
ClickFunnels works best for a specific business model: selling digital products through multi-step sales funnels. If that's your business, the all-in-one approach saves you from cobbling together multiple tools.
For everyone else, there are more flexible and affordable alternatives for every individual feature ClickFunnels offers.
Try ClickFunnels →Frequently Asked Questions
Is ClickFunnels good for SEO?
At a Glance
- Free Plan
- No
- Skill Level
- Beginner
- Best For
- landing pagessales funnelsmarketing