TikTok Ads Credit 2026: New Tiers and How to Get Up to $6,000
Tiers updated from TikTok for Business's partner notice dated September 28, 2026.
Up to $6,000 in ad credit for new advertisers (tiers updated Sept 2026)
Quick Answer
New TikTok advertisers get $200 credit for $200 spend, $750 for $1,000, $3,000 for $4,000, or $6,000 for $10,000 spent in the first 30 days (tiers updated September 28, 2026). No promo code. The account must be new, self-serve, and registered through an eligible partner link.
The Verdict
TikTok still gives new advertisers up to $6,000 in ad credit, but the deal got worse on September 28, 2026. Only the $200 entry tier is still a 1:1 match. The $1,000 and $4,000 tiers now return 75%, and the $6,000 maximum requires $10,000 in spend within 30 days.
For most small businesses the sweet spot is now $200 (best value) or $1,000 (enough data to judge the channel, $750 back). Only chase the top tier if you were already planning to spend $10,000 in your first month.
Ready to claim it?
New advertisers only. The offer attaches automatically at signup, no promo code required.
Claim Your TikTok Ad Credit →Pros
- Up to $6,000 in ad credit
- $200 entry tier is still a full 1:1 match
- No promo code to enter
Cons
- Only for new advertisers
- Top tier now needs $10,000 spend in 30 days
- Higher tiers match 60–75%, not 100%
Who Should Use TikTok Ads Credit
- First-time TikTok advertisers
- Small and medium businesses (SMB)
- Brands looking to test a new acquisition channel with reduced risk
Who Should NOT Use TikTok Ads Credit
- Existing TikTok advertisers
- TikTok Shop sellers (they have a separate program)
- Businesses advertising restricted or prohibited products
What to Consider
- Spending between tiers is wasted: $3,500 earns the same $750 as $1,000.
- Load more than your target spend so campaigns don't stop short of a tier.
- Credits expire. Check the date in your Promotions tab.
How to Claim TikTok Ad Credit: New Tiers, Eligibility and Setup
TikTok gives brand-new advertisers matched ad credit when they hit a spend threshold in their first 30 days. There is no promo code. The offer is attached to your account at signup, based on the link you registered through.
The tiers changed in late September 2026. If you have read an older guide promising "spend $6,000, get $6,000," that is no longer the deal.
Current TikTok Ad Credit Tiers (Updated October 2026)
TikTok for Business notified partners on September 28, 2026 that the new advertiser incentive was moving to the following tiers, effective immediately:
| Spend in first 30 days | Ad credit you receive | Credit as % of spend |
|---|---|---|
| $200 | $200 | 100% |
| $1,000 | $750 | 75% |
| $4,000 | $3,000 | 75% |
| $10,000 | $6,000 | 60% |
Only one tier applies per account. You get the highest tier you actually reach, tiers do not stack, and credit you earn does not count as spend toward a higher tier.
What changed from the previous offer
| Previous tier | New tier | Change |
|---|---|---|
| Spend $200, get $200 | Spend $200, get $200 | No change |
| Spend $500, get $500 | Removed | Tier no longer exists |
| Spend $1,000, get $1,000 | Spend $1,000, get $750 | $250 less credit |
| Spend $4,000, get $4,000 | Spend $4,000, get $3,000 | $1,000 less credit |
| Spend $6,000, get $6,000 | Spend $10,000, get $6,000 | Same max credit, $4,000 more spend required |
The headline "up to $6,000" is still true, but the only tier that is still a full 1:1 match is the $200 entry tier.
What the credit is actually worth
Credit is extra ad delivery, not cash. The clearest way to compare tiers is what you pay per dollar of ads that actually run:
| Tier | You pay | Total ads delivered | Effective cost per $1 of ads |
|---|---|---|---|
| $200 | $200 | $400 | $0.50 |
| $1,000 | $1,000 | $1,750 | $0.57 |
| $4,000 | $4,000 | $7,000 | $0.57 |
| $10,000 | $10,000 | $16,000 | $0.63 |
Two practical takeaways:
- The $200 tier is now the best value by far. It is the only tier that still halves your cost.
- Avoid landing between tiers. Spending $3,500 earns the same $750 as spending $1,000. If you will not reach $4,000 in 30 days, stop at $1,000 and spend the rest after the window closes.
What TikTok Ads Actually Cost
Before picking a tier, it helps to know what the money buys.
Platform minimums
| Level | Minimum budget |
|---|---|
| Campaign, daily | $50 |
| Ad group, daily | $20 |
| Ad group, lifetime | $20 x days scheduled |
The functional floor is about $50 per day, so the $200 tier takes roughly four days of delivery to reach. The $10,000 tier needs about $335 per day across the full 30 days.
Typical costs per result
| Metric | Typical range |
|---|---|
| CPM (per 1,000 impressions) | $8 to $12 |
| CPC (per click) | $0.30 to $1.00 |
| Cost per video view | $0.02 to $0.05 |
| Click through rate | 0.5% to 1.5% |
At a $10 CPM, $1,000 in spend returns roughly 100,000 impressions and 800 to 1,000 clicks. That is enough volume to tell whether your creative holds attention and your landing page converts. The $750 credit then funds a second round built on what the first one taught you.
How to Claim Your TikTok Ad Credit in 3 Steps
Step 1: Register a new account through an eligible partner link
The offer is not applied if you sign up from the TikTok homepage. You must register a new TikTok Ads Manager account through an eligible partner link, such as the TikTok ad credit signup link. Then open the Promotions tab in Ads Manager and confirm the offer appears before you spend anything.
Step 2: Fund the account and launch a campaign
Pre-load the account with at least the amount you plan to spend, plus tax. TikTok needs available funds to serve impressions, and if your balance drops below your next bid, delivery stops. That can leave you short of a tier on day 30.
Pick an objective that matches your goal (Conversions for sales, Lead Generation for leads), set targeting, upload your creative, and launch.
Step 3: Hit your tier within 30 days
The 30-day window starts when you register, not when you launch your first ad. Credit is calculated on your total eligible spend in that window and appears in the Promotions tab after it closes.
Under the previous terms, the top tier paid out as soon as you reached it. TikTok's September notice does not say whether that still applies at the new $10,000 threshold, so check the Promotions tab in your own account.
Who Is Eligible
- New advertisers only. The account must have no prior spend in TikTok Ads Manager.
- Self-serve SMB accounts. Accounts created through an agency, a Business Center, or as a TikTok Shop account are not eligible.
- One account per business. Only one ad account per TikTok For Business account qualifies.
- Matching region. The Ads Manager account should be registered in the country or region where the promotion is issued.
- Good standing. The account must stay compliant with TikTok's advertising policies through the qualification window.
Tips to Get the Most From Your First 30 Days
- Make ads that look like TikToks. Vertical, native-looking videos that resemble creator content usually beat polished commercial spots.
- Research before you shoot. The free TikTok Creative Center shows top-performing ads, trending sounds, and hashtags by industry.
- Test hooks, not whole videos. The first few seconds decide performance. Run three to five variations that share a body but open differently.
- Pick the right objective. A Traffic campaign optimizes for clicks, not purchases. If you want sales, use Conversions.
- Watch spend daily. TikTok does not warn you when your credit runs out. After that, your payment method is charged.
Disclosure: This guide contains affiliate links. We may earn a commission if you sign up through our link, at no extra cost to you. The offer is for new advertisers only, terms vary by region, and TikTok can change or end it at any time.
Conclusion
For new advertisers, the credit still lowers the cost of testing TikTok, just by less than before. The $200 tier halves your cost, and the $1,000 tier gives you real campaign data plus $750 back. Treat the $10,000 tier as a bonus for brands that were already planning that budget, not a reason to spend it.
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At a Glance
- Free Credit
- Available
- Skill Level
- All Levels