Format Review 2026

By Craig LeontowiczUpdated August 7, 2026

Portfolio websites built for creative professionals.

4.5

/ 5.0

Quick Answer

Format is a portfolio-focused website builder with stunning gallery templates, client proofing, and Lightroom integration — ideal for photographers and visual creatives.

The Verdict

Format is purpose-built for visual portfolios. If you're a photographer, videographer, or artist who needs a stunning online gallery with client proofing, Format delivers better portfolio-specific features than general builders like Squarespace or Wix.

The templates are gallery-first — they prioritize full-bleed images, grid layouts, and slideshow presentations. The Adobe Lightroom plugin is a killer feature for photographers who want to publish directly from their editing workflow.

However, Format is intentionally narrow. If you need a business website, blog, or online store beyond selling prints, you'll outgrow it quickly.

Pros

Beautiful, gallery-focused templates designed specifically for visual creatives
Built-in client proofing and image protection tools
Seamless Adobe Lightroom integration for photographers

Cons

Very limited for non-portfolio use cases like blogs or business sites
Ecommerce is basic compared to Shopify or Squarespace
Free plan includes Format branding

Pricing & Plans

Plan	Price	Key Features
Free	Free	1 page portfolio · Format branding · Basic analytics
Basic	$9/month	Unlimited pages · Custom domain · Client proofing
Pro	$17/month	Everything in Basic · Adobe Lightroom integration · Blog · Store

Prices verified August 5, 2026

Who Should Use Format

Photographers who want to showcase portfolios and sell prints online.
Videographers and filmmakers who need a clean, video-friendly portfolio site.
Visual artists and illustrators looking for gallery-first presentation.

Who Should NOT Use Format

Businesses that need a full-featured website beyond a portfolio.
Bloggers or content creators who prioritize written content.
Ecommerce sellers with large product catalogs.

Conclusion

Format is the best portfolio builder for photographers and visual creatives. Its gallery templates, client proofing, and Lightroom sync make it the top choice for showcasing visual work.

Try Format →