Drift Review 2026
By Craig LeontowiczUpdated August 7, 2026
D
Conversational marketing and sales qualification.
4.6
/ 5.0
The Verdict
Drift is a conversational marketing and sales platform that helps you connect with qualified website visitors in real-time.
Pros
- Conversational marketing bots qualify leads automatically
- Real-time calendar booking inside the chat window
- Great integration with Salesforce, HubSpot, and Marketo CRM
Cons
- Geared almost entirely to B2B enterprise sales, not support-heavy sites
Pricing & Plans
| Plan | Price | Key Features |
|---|---|---|
| Premium | $250/mo | Live chat bots · Custom routing · CRM sync |
Prices verified August 5, 2026
Alternatives to Drift
View all >I
AI-first customer service and live chat.
Frequently Asked Questions
Who is Drift designed for?
Drift is built for B2B sales teams who want to initiate immediate conversations with high-value site visitors.
At a Glance
- Free Plan
- No
- Skill Level
- Intermediate
- Best For
- B2B Lead QualificationSales PipelinesEnterprise Integrations