How to build a website for your business that will get you customers.

 STEP 1 

Web hosting and domain name companies make it easy to buy a domain name and install hosting for your WordPress site in a few clicks.

Domain Name

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Web Hosting

Web hosting and domain name companies make it easy to buy a domain name and install hosting for your WordPress site in a few clicks.

SSL Certificate

Install a free SSL certificate using ‘Let’s Encrypt’. This is adds the green lock to your domain name and makes your site more secure.

TIP: Beware of scammers who began to reachout to you asking for money in regards to your domain and hosting costs and fees. Only pay directly to your domain name and hosting company. Enable ‘whois‘ to keep your identity private.

Estimated Time to complete: 5 minutes 

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 STEP 2 

What is WordPress?

WordPress is a content management system (CMS). It is a free and open source software used by a majority of websites. Simply it keeps pages, blog posts and website styles easy to manage.

Why Use WordPress?

Using WordPress allows us to quickly and easily add more advanced functionality to the website. The large developer community around WordPress provides a good knowledge base a how to information to building and customizing your website.

When you install wordpress on your own hosting so you can have more control over your website and the customizations may need. 

There many WordPress freelancers and developers available for hire if you need help or as your website grows and you need to make additional updates and changes to improve your digital marketing sales funnels and customer experience.

How to Install WordPress

1. Go to your hosting dashboard
2. Click the one click option to install wordpress on your web hosting 
3. Wait for the email to arrive to login to your WordPress dashboard

TIP: There will be a learning curve to wordpress.

Estimated Time to complete: 10 minutes

 STEP 3 

A WordPress theme is how the site looks.  The theme is how your website will look. There are lots of free themes available as well.

Login to your WordPress dashboard after you have installed a theme you like. Click around and begin to familiarize yourself with:

• Pages
• Posts
• Menus
• Widgets
• Plugins
• Settings

Each theme is a little different, but the WordPress dashboard is general the same. It will become customized to your sites and needs as time goes on and your business evolves.

Read your theme setup instructions.

You can change WordPress themes to change the look of the site and the wordpress will keep all your content.

I like to click around a try the theme out before are start add content. I want to make sure the theme is easy to use and has good support to help with questions, bugs and updates. 

It is easier to change up themes before you begin adding content to the site. If you don’t 100% like your theme, change it. It will save more time in the long run.

WordPress is easy to use and quick to setup. Learning WordPress for the first time can be a bit of learning curve. Google is a great resource for answers because of the massive wordpress developer community.

TIP: Not all WordPress themes are created equal. Buying a theme that is easy to use, that you like and fits your needs is money we spent.

Estimated time – it takes 30 seconds to install a theme. There are thousands of themes to choose from. Learning wordpress will take time.

 STEP 4 

Home page, about page, contact page

Photos Video Writing Graphics

 STEP 5 

What are Widgets?

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What are Plugins?

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Menus

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 STEP 6 

These services are free to use. It is best to install these pre website launch. Login to them at a later date to track your website performance and make site improvements based on this data.

Google Analytics

Track your website visitors, conversion and goals. Your theme might have an easy way to add the tracking code to your site. There are also WordPress plugins to add the tracking code to your site. 

Google Search Console

Track search performance in google to see what your website keywords are ranking and technical issue with your site

Google Business Listing

Recommended for businesses focused on local customers. Photos, maps, reviews in local google search. This is a must for a business serving local customers

TIP: This data is useful for get more customers.

Estimated Time – 10 Minutes 

 STEP 7 

Now its time to start trying to start getting traffic to your website. Differnt sales and marketing channels:

Social Media

Facebook page, groups, llinkedin, instagram, pinterest, reddit….

Search Engines (Google)

Seo and search engine markeinting

Pay per click Google Ads 

Email Marketing

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Local Business Directories

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TIP: Keep trying new things to grow your network, get more traffic. This requires ongoing effort.

Estimated Time –

 STEP 8 

How to Use Google Analytics & Search Console to make improvement to your site

Search Engine Optimization (SEO)

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Make change to website to improve conversion based on analytics

and repeat

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